> there is a reasonable model of the world where customers explicitly pay a hundred dollar fee to have a highest-tier escalation to the office of the CEO/equivalent troubleshooting team
It is tricky. On a first order I agree with you, but then i think about second order consequences: What if the escalation route becomes profitable? Will that incentivize the company to keep the pain points, or perhaps even engineer more of them?
Also, would it be clear what does the money pays for? Imagine a situation where the computer says no (that is the system makes a decision adverse to the customer’s interest, such as closing an account, not approving a loan, security freezing assets etc), and the costumer pays the fee to get it escalated. The CEO office person reads the case, applies their troubleshooting skills, and they independent of the computer come up with the same answer. Now from the point of view of the costumer it feels they paid hundreds of dollar for nothing. From the point of view of the company they gave the customer what they promised: spent valuable resources on escalating the customer’s complaint. If they give the fee back to the customer they are loosing money, if they don’t they further antagonise a bad situation. Which can have reputational effects, and or wasting even more resources.
And this might sound like an edge case, but if the system is well operating these kind of cases will be dominating. Simply because if the CEO’s office overrides the normal processes too often then either they are profiting from the escalation route (see first point) or the normal system is faulty.
How would you dodge these two bullets?