I'm imagining the pitch. "So there's this popular blogging website, it has millions of users that we can onboard as a channel for our other properties, probable ARPU across integrations in high double digits per year. There's just one thing though, they hate everything. Yeah, literally everything. I don't actually know what that means or how it's possible, but it's millions of users and we pay product managers to figure this stuff out, we're thinking a round number like a billion, it sends all the right signals..."