Airbyte acquired our Reverse ETL company, Grouparoo, 1.5 years ago. There is so much to solve making just the Extract and Load work well and so much value that comes from that, we have been busy there. I'm excited to circle back to publishing next year.

I like how the article notes that the stuff we were talking about with Reverse ETL (mostly activating your data in SaaS systems like Salesforce, Zendesk, etc) is one important part of Publishing. But we are also seeing traditional use cases like file uploads and new fancy stuff like vector databases.