I also don't buy the argument that it'll help you be really "scalable". Once your datasets no longer fit in memory, it's all custom. Hadoop is a great solution if you have infinite money. Data locality matters. All those different services may expose a consistent-enough interface that you can build a common abstraction over them; their latency and reliability properties, failure modes, consistency, etc are not homogeneous, and at scale you can't pretend that they are. If your data fits in memory today (and that means 144g - 192g per machine), then why are you worrying about this? You'll need to rewrite a huge part of your infrastructure to scale from 100k users to 10M users anyway.
TL;DR: solve the problem first and abstract out the framework later. Also "scalability" is incredibly expensive (and unnecessary) to engineer for a priori.