I do really like IBM's design principles. I think they really embraced Paul Rand's aesthetic. Unrelated - what does IBM do nowadays?
It's an incredibly beautiful book, not so for the corporate stuff, but for the elegance in Rand's designs. There's even a section in how all sorts of stationary is supposed to look.
There's also all the AI hype after Watson.
They don't have much hardware left outside of the Z-Machine mainframes which are pretty cool.
There's worthwhile research coming out of IBM once in a blue moon, but by and large, they seem to be chasing PR trends.
> Unrelated - what does IBM do nowadays?
Cloud, AI (Watson), and quantum computing.
But rest assured the entire nuclear arsenal of democracy is currently probably running on an old ASM/400 sitting in the broom closet in some Air Force base somewhere.
They’re huge in IP as well