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Comment by atleastoptimal | Hacker News Reader

OpenAI in a weird way has mediocre marketing. The examples they use for Dalle-3 are way worse than the average ones I see people cooking up on Twitter/Reddit. They only seem to demo the most vaguely generic implementations of their app. Even their DevDay logo is just 4 lines of text.

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Just the fact that they decided to stay with what is essentially a highly technical acronym i.e. GPT, as their major product line says a lot.

And yet in a way I find this refreshing

I think that's actually crucial in that they want to trademark this otherwise generic term

Omg… Thinking about their push for regulation with this… Are they after something like keeping advanced generative pretrained transformer LLM model technology to themselves, prohibiting others, at least in American economy where regulations can be applied?

To be fair, the name "ChatGPT" has quite a bit of mindshare and I've found many non-technical folks referring to any generative AI product as "ChatGPT" or "GPT". Yet, if you asked any single one of them what "GPT" stood for, they'd have no clue.

To be fair, I'm a dev who uses chatgpt on an hourly basis and I had no idea what GPT stood for until I googled it just now. I think it's kinda smart to make people strongly associate GPT with OpenAI

"Generative Pre-trained Transformers" for those who don't want to leave the page.

why would it be smart? people can advertise their own models as GPT because it’s a generic term and confuse people into thinking it’s an OpenAI thing

I've heard all permutations of "GPT" "GPP" "GTP" etc.

“You down with G P T?”

Yeah you know me

In a bad day GPT is GTP and Bard is Brad

GPT/IP

Several family members firmly believe GPT stands for Gepeto.

I think it might be the ubiquity of the term "GPT" as it relates to OpenAI from a public branding perspective.

Better that than do a silly rename ala X.

I don't recall which interviews I saw it stated in, but I believe Sam said in one or two of his world tour stops, where he stated they deliberately have gone with a technical name instead of a human name to help remind those using it that it's not a person. So I think that coupled with the mindshare (as others have stated) it already holds, makes a lot of sense to stick with it.

Doesn't seem like a problem to me. Many brands are acronyms that are meaningless, too technical or arbitrary. Very common for cars for instance, how about a BMW X5 V8 SUV?

Plus, "generative pre-trained transformer" sounds futuristic, which seems like a fitting brand image for OpenAI.

Before coming into mainstream I was always referring as GTP ..

Sam's "all our marketing is from word-of-mouth" was refreshingly honest.

Would be somewhat humorous to plug OpenAI into ad platforms, give it budget, and say "go market yourself as effectively as possible."

That would not be humorous -- that would be the AI equivalent of "The China Syndrome" </sarc>

https://en.wikipedia.org/wiki/The_China_Syndrome

Need some Boston Dynamics flair.

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