It is commercially known as the iBiquity In-Band-On-Channel (IBOC) system a.k.a. HD Radio, now owned by DTS. It has been implemented in the North American FM radio band and features multiplexing of 2 or more subchannels per station. It has been introduced in the AM band as well but a variety of technical issues have tended to be too problematic. Unlike DAB, which has its own dedicated bandwith, HD Radio is a system of sharing an analogue FM radio station's existing bandwidth with a slice of digital payload. HD Radio-capable receivers pick up the analogue signal as usual, and if the digital streams are viable will switch to reproducing them for the listener. HD Radio can be broadcast digital-only, but I'm not personally up-to-date on any presently doing that, given all the legacy analogue FM receivers out there.