But most people are heterosexual, it is the "norm", it is a good assumption to make.
For example, the majority of the USA is white, and not black. It used to be the case that all TV shows would have fully white casts, and never really have black characters. Sometimes people make this mistake when dealing with homosexuals (etc.)
But in an article about male and female relationships and sexual attraction? It's a pretty bad sign that the author just assumes heterosexuality for everyone, especially when anything else would defeat (or at least greatly complicate) their argument.