This is the defendant choosing the judge and jury.
Both sides have a say on paper.
But the company gets to pick 2, but then you only get to pick from the 2 they suggested.
You don’t have a real choice. It’s just rigged to make it sound like you do.
This article is talking about the net effect, which is that the fact that there _is_ asymmetry means that arbitrators have an interest in _being_ biased against the individual, which means that even if you are paying for an arbitration lawyer, they are simply ruling out the _most_ biased firms, while the corporate arbitration lawyer is ruling out the _least_ biased firms. Think natural-selection, rather than game theory.
The idea of going into arbitration against a company without a lawyer seems absolutely insane to me and I would bet that the number of plaintiffs with representation is close to 100%. I also do not have actual data on this, though.
At the end the situation isn’t so great for people who fall through the cracks with unusual issues, but for common scenarios it’s great. The unusual issues should still have access to the ad-hoc market and usually there, producers (with all their resources and organization) have the advantage.
I personally object to binding arbitration - but it is certainly less expensive to engage in arbitration than a full lawsuit. Additionally it may be possible to recoup your legal fees as part of the final arbitration, though this is not guaranteed (and shouldn't be for very good reasons).
could it be that there are simply more pro-buisness arbitrators than pro-consumer? so a random list would have too many for customer representative to strike off?