Open source makes it easy for the cat in the cat mouse game, right?
* I say "yet" because there could conceivably be ways to mitigate this, but afaik most would involve individual deals/contracts between every search engine & every subscription website - Google's monopoly simplifies this somewhat, but there's not much of an incentive from Google's perpsective to facilitate this at any scale.
Listed under spam policies:
https://developers.google.com/search/docs/essentials/spam-po...
"Cloaking refers to the practice of presenting different content to users and search engines with the intent to manipulate search rankings and mislead users"
The top of the pages says sites that violate the policies may "rank lower or not appear in results at all".