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Companies have to pay for their trademarks and domains to maintain them on all the areas where they want them protected. They aren't free so there's nothing new there.

trademark does not give you a cubby with your name on it at every company that could possibly exist, but in the age of the 'net maybe something like this makes sense?

If they actually let that happen, then they would be sued, wouldn’t they?

It would be fine if they charged a flat rate universally like domain names but the moment they determine trademarked names are more valuable, they open themselves up to civil suits.