Edit: In business, I try to do something productive for others and earn a return on that. Our business culture seems to have taken our worst instincts and made them religion: Squeeze every drop of blood out of everyone. What is RealPage producing for our society?
Devil's advocate: if you believe high density living is important/required to reduce society's environmental footprint, someone needs to build it, and someone needs to operate it. Helping people who operate high density residential charge more for it, makes it more desirable to operate, and therefore increases demand for construction of high density living spaces. Thus, helping society move towards higher density living and saving the environment.
If high density living reduces society's environmental footprint, then it's using less raw resources and drawing less power per person housed.
Helping people who operate high density residential charge more for it, per person, is literal price gouging and extracting unreasonable profit.
There should be a good return per high density housing project from the fact that there are more people overall, but the expectation, surely, should be that total cost per person housed is less and that profit per person is accordingly also reduced.
The market is always right. If people want high density, they will pay for high density.
A nice theoretical discussion, but clearly not true in reality. And even the theorists wouldn't agree.
This is how to achieve satisfaction with your work. Unless you’re sociopathic, knowing that your work takes advantage of others causes cognitive dissonance.