I own a mid-level Zojirushi and it makes fine rice. No better or worse than the cheap Target rice cooker I had before, or the slightly less cheap Ninja pressure cooker that also made rice. Definitely better than stovetop, worse than good Asian restaurants.
But the Zojirushi stands out to me in terms of how user-unfriendly it is to a westerner...
First, it comes with its own rice measuring cups, because a Zojirushi cup isn't the same as an imperial cup. Which is kinda strange to begin with, because isn't it just a ratio of rice to water?
But there's not just one mismatched measuring cup, there's two. One is green and one is white, and the green one is for rice that isn't pre-washed, but that isn't labeled in English anywhere. And what is rice washing anyway?
Then there's the control panel UI. You have to choose between white rice, brown rice (that's fine), and also GABA rice and quick rice. What the heck is GABA and why would I want slow rice if there's a quick rice? And what if I want quick brown rice? It's not possible.
Once you hit start, no timer is present. You have no idea how long it's going to take (turns out, about an hour). How is it that this brand, with its special measuring cups and precise water lines, can't tell me how long it's going to take, but the ninja multi function pressure cooker could tell me down to the second as soon as I hit start?
As much as I appreciate good rice, using this appliance is such a cognitive burden that I keep wanting to replace it. I still use this thing every week, but it annoys me every time. I constantly think about selling it and getting a simpler Western model instead just because it's so complex and overengineered. I'd much rather suffer a 10% degradation in output quality if that means the controls could be simplified to just white/brown & start, with a built-in timer.
Does something like that exist?
Why does Zojirushi make it so complicated? Do the Japanese prefer having more options to tweak? (Reminds me of my old Casio watches). Is this a broader cultural preference, or just something special about this one brand?