M3 Pro Chip Barely Faster Than M2 Pro in Unverified Benchmark Result
macrumors.com
macrumors.com
Clearly, Apple has decided that it has mispositioned the Pro line and decided to take the hit on adjustment now. Yes, it won't help their M3 sales, but this will probably be better for them in the long run.
Apple wants to keep their SKU chart simple. If they keep it to only three models, and considering computer purchasing habits (ie, your high end will be quite flexible on pricing), then it makes sense to have "basic/anchor", "get people who want to splurge" and then "take everything you can from people who can actually quantitatively justify the price for performance".
"Pro" isn't primarily for professionals. It just cannot be in a 3 SKU system for a product as complex as a CPU plus GPU soc.
I was delaying purchases until we knew in case Apple caught wind of something in the market we weren't expecting and innovated (it's been a pretty exciting year, after all), but it looks like they're back to 2017-19 "penny saved" tactics.
But Mac’s have a long life, apple’s comparison for upgrades was the m1. But there’s still people on intel Macs. I’m finally replacing a 2017 mbp.