We should be careful to not project our current norms on the entire history of humanity.
A quote from A Distant Mirror The Calamitous 14th Century by Barbara Tuchman:
In village games, players with hands tied behind them competed to kill a cat nailed to a post by battering it to death with their heads, at the risk of cheeks ripped open or eyes scratched out by the frantic animal’s claws. Trumpets enhanced the excitement. Or a pig enclosed in a wide pen was chased by men with clubs to the laughter of spectators as he ran squealing from the blows until beaten lifeless
and another one:
The citizens of Mons bought a condemned criminal from a neighboring town so that they should have the pleasure of seeing him quartered.