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What I find bizarre is that the Cloudflare share price jumped when the outage happend!

Having read the post mortem, I do not think it could have been handled any better. I think the decision to extend the outage in order to provide rest was absolutely correct.

I always enjoy reading these reports from Cloudflare as they are the best in the business.

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I was surprised we didn't get a single question about it from an analyst or investor, either formally on the Q3 call or on any callbacks we did after. One weird phenomenon we've seen — though not so much in this case because the impact wasn't as publicly exposed — is that investors after we've had a really bad outage say: "Oh, wow, I didn't fully appreciate how important you were until you took down most of the Internet." So… ¯\_(ツ)_/¯

There's a class of investor (and their trade bots presumably) that sees outrage over a service outage as proof the provider is now mission critical, hence able to "extract value" from the market.

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