In what universe does anyone have a moral obligation (let alone a legal obligation) to pay them anything?
But if we did somehow have a moral obligation to pay them, why would we have that obligation in the particular format of having to sit hostage while they put on their own little timeshare sales pitch for products none of us want?
For that matter, is there a philosophical method of severing marketing from freedom of speech, such that we can just ban marketing outright and be done with it?