I’ve been using YouTube way less since they did this. I watch YouTube on 3 devices; iPhone, iPad and my desktop. On two of those I’m already forced to watch ads, and I accepted it. Now besides the ads content creators already put in their videos, I’m also being forced to watch at least 4 ads in a 10 minute video.

I get that they’re not going for user experience with the ad milking, but how many people will just give up on YouTube, like me. Or do the forced ads just make up for the people leaving?