I can only speak for myself, but there's a strong chance most content consumers don't weight heavily towards a content creator's livelihood. While I recognize that it's significant work to be a content creator, I also don't necessarily hold it as high as any other 9-5 job. As a result, my ethnical scale weighs heavily against the ad-sponsored profit machines - 1T MegaCo, or YouTube channels pushing products.

For the creators who I do extract definitive value from (how-tos, DIY, teachers, etc), I'll donate directly or subscribe to a Patreon for a bit of time.