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"non-consensual tracking"

Pretty sure it is written in the ToS. Maybe don't agree with that legal agreement and continue to sign up for the service in the first place?

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They build a shadow profile regardless of whether you sign up, so this is just victim blaming

This is not a reasonable expectation. GDPR got this right and the consent must be explicit. When almost everyone has abusive ToS you might as well advice people to build their own internet.

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