Kinda crazy to me that one of the biggest names in personal budgeting couldn't find enough value for its stakeholders.
And how is Credit Karma not just a feature they could bolt on to Mint as a "Credit" tab.
All of this is prob just weird organizational convection forces inside the Intuit megacorp rather than anything that's going to make practical sense.
EDIT: This is likely a cost efficiency effort, sunsetting what is underperforming and bolstering support for more profitable ventures.
The downside of getting acquired by a large company is that they want large-sized business. Lots of medium and small sized products that would be very viable on their own end up getting shut down because in the context of their parent company, they don't make sense.
The credit card ads are probably not generating enough revenue to justify the upkeep.