Danny was a big critic of Google back in the days. What he doesn't realise is that Google has deployed the oldest trick in the book. They took the most prominent critic in the industry and made him into their spokesman. Effectively, leveraging a lot of goodwill he holds in the industry into their own.
I am not saying what Danny is saying is untrue or has malice. I am just saying that Google search has deteriorated immensely and is skewed to about 100 sites that dominate it competely. There is very little space for small business or genuine knowledgespeak unless you have a big budget to churn our content. Just look at Google's testimony in the recent antitrust case and you can see what Google says via the liasion team is opposite to how SEO actually works. Ex - Google using click data but constantly saying for over a decade they don't use the click data.