This is all well and good, but they keep increasing the price, and refuse to offer lower-tier service. I probably wouldn't want 12Mbps anymore, but 20 or 25 would suffice. I wish I could pay a fraction of what I'm paying for 75Mbps and get a lower tier of service. It should suffice that x% of customers are offered "broadband" for a reasonable price, even if some choose a lower speed.
Ultimately, this comes down to competition. There are no other wired options where I live (in the heart of Silicon Valley). I have considered using a cellular hotspot, but it's not competitive in terms of pricing.
I'm all for prodding companies to move to faster speeds, but there should still be room for consumer choice.