No, the premise is you get to watch the content if you watch the ads or pay for premium. How do you expect them to pay for their expenses?
YouTube is only still viable because the barriers to start a competing service are so high. Just like every other Alphabet-owned service, their single-minded focus on serving the bare minimum content merely as a vehicle for ads has just decimated the quality of their products.
[1] https://variety.com/2023/digital/news/youtube-q3-2023-alphab...