Funny you mention this. With cable, I used to be able to skip ads with my PVR (MythTV). And that's entirely my right to do so, nobody can strip it from me. My TV, my rules.

Same thing with the web. My computer, my rules.

But google of course is unhappy about it, and will try to frustrate as many users as it can until they can push their "web integrity" crap down users' throats.