"Of course, when we say “you”, we really mean everyone in your household." It's interesting that they've made a conscious decision to go that route. My wife and I share a streaming account which does not allow for separate instant queues. We have different tastes so I often see prompts to rate or recommendations to watch films and shows I dislike. If I'm honest in my rating it seems like I'll skew the recommendation engine away from shows my wife would like but if I'm not I'll end up seeing only recommendations i done like. It's a catch-22 situation and makes me distrust pretty much anything that is recommended.