Whether the salt can be kept indefinitely, or is rotated regularly etc is just an implementation detail, but the key with salting hashes for analytics is that the salt never leaves the client.
As explained in the article there seems to be no salt (or rather, the current date seems to be used as a salt, but that's not a random salt and can easily be guessed for anyone who wants to say "did IP x.y.z.w visit on date yy-mm-dd?".
It's pretty easy to reason about these things if you look from the perspective of an attacker. How would you do to figure out anything about a specific person given the data? If you can't, then the data is probably OK to store.