Every photographer that earns his/her salt knows that the secret to a good shot does NOT lie in the camera alone.

I do have to say that Apple's constant improvements in iPhone camera technology is to be applauded - they make for some compelling reasons to stay upgraded even while telephony itself is somewhat mired :P . But there is so much more than the camera involved in capturing an image. We tend to forget that cameras can only sense light, and the computer behind it can only work with the raw material fed to it. Providing that light, and the shadows that accompany it, continues to add to the artistry and skill of the cinematographer's work.