For us, it comes down to the belief that we can provide better moral education, values education, and intellectual rigor than the majority of public and private schools we've seen. I also don't see the social element being something that can't easily be solved for. Our kids are involved in so many activities and they are effectively home schooled, whereas countless friends and clients are bemoaning how toxic their children's high schools have become. The bar seems low to both of us and it's getting unapologetically lower. That's the plan anyway, we'll see how it plays out.