Pebble (formerly T2) is shutting down

Pro-tip: Don't call your next tech startup "Pebble" (1)

My first thought when I saw the company name was the Pebble Watch as well.

Maybe if they'd chosen to implement ActivityPub and federate they'd still be viable.

there would have been a built in network effect with the existing fediverse

First I’ve heard of it which I reckon is part of the problem…

Too bad! At least open-source it!