You or I could not "design it in a couple nights". For a one-off part with no particular requirements, sure, although it's a lot of work just to manufacture and test once for a critical application. And there is no point to design such a thing except for a critical application with some unique requirements. But to make a new standard, mass-produced fastener to replace an existing one and make sure it's manufacturable, make sure its actually better than something like Torx and is worth making for your niche customers, make sure you've got the dimensions correct for all different sizes, then make prototypes and test them it could easily be person-years of work.
That being said, pozi-driv and JIS "+" style screws are far superior to philips and readily available. Even in Europe half the time you see a "+" it's philips and it's kind of impossible now have everyone know the difference and to deprecate philips even though they do usually have markings.[1]
[1]https://rtstools.com/jis-vs-phillips-screwdrivers-and-where-...