I think this is squarely aimed at people who are holding onto their Intel-based Macs with an iron grip. There are always people out there that don't ever want to move to another architecture. I saw it going from Motorola 68030s to PowerPC. I saw people not wanting to upgrade from PowerPC to Intel. Now we're still seeing the people who don't want to migrate to Apple Silicon. They may have legit reasons and what-not. But time is ticking.
So I think it's mostly aimed at the Intel hold-overs.