Yeah, Apple customers tend to also just "trust Apple" and get whatever the recommended product is for their price point. Half the reason I find this troubling is ewaste, the other half is I'm sick of having to try to explain RAM to my MIL and ask how many tabs they keep open when asked which computer she should buy. If they had a better baseline memory (16gb) or a simple inexpensive upgrade that's the second option in the lineup instead of the higher storage cost, it'd be a simple, one-sentence "get that one".
Even having to upgrade the RAM is a hassle when price comparing etc. They know this and it's - by design - misleading to the type of affluent less-tech-friendly users who prefer Apple products.