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Both Bengio and Hinton have their names plastered over many of the seminal works in deep learning.

AlexNet, the paper that arguable started it all, came out of Hinton's lab.

https://papers.nips.cc/paper_files/paper/2012/hash/c399862d3...

I really don't think they need to build any more of a brand.

> I really don't think they need to build any more of a brand.

Brand-building is an ongoing process. You'll notice even the most recognized brands on earth, like Apple and Coca-Cola, are still working on building their brand.

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