Google is just looking to commercialize the space and make sure it's their services that are driving the experience.
Google is just looking to commercialize the space and make sure it's their services that are driving the experience.
Short of battlefield operations, I don't see exactly how the masses are going to enbrace this tech. There needs to be some huge value-add.
PR and Eye Candy would be my guess? Steve really didn't have either of those going for him. Never underestimate the power of good marketing. And never underestimate what the "unwashed masses" will be willing to buy.
In other words, camoed into existing aesthetic rather than something overly different which stands out. It reads more "geeky" than "cool", as they are. Of course, that could change. I used to think people talking into wires dangling from their faces was really odd in the beginning, but then everyone started doing it and it seemed normal after a while.