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That doesn't change the fact that while they are working, they prefer to be getting lots of sales.

They like to get paid for it, they can even be greedy. They like to get recognition for it, that can go to far too.

But they also enjoy making the sale.

maybe a better test is whether you'll do it for free (no incentives, moral/material/etc) just for the fun of it

to me, hacking > sales (no, charity/non-profit/giving away money doesn't count -> there's moral incentive there)