Over the years, Jordan Peterson has gotten more and more aggressive and polarizing. I suspect that social media attention has been a huge influence, because the new Jordan Peterson (NJP) sounds like the old Jordan Peterson's (OJP's) loud aggressive clickbaity twin. Where OJP might have written an academic paper for other scientists, or delivered an hour-long carefully-thought-out lecture, NJP sends an angry tweet full of insults.

For example, after losing a court battle against the College of Psychologists of Ontario, he talked about it as such: "Don't bloody well lecture me ... some dimwit judge with a liberal bias did ... lecturing me about taking responsibility for what I say." I highly recommend watching the video. The tone is also part of the message: https://youtu.be/M5PESEbY_H0?t=74

Or when in December 2021, the Prime Minister of Canada tweeted this to encourage people to get a booster dose of the COVID-19 vaccine (keeping in mind that there were at no point any mandates for boosters, this was purely an attempt at advertising the fact that booster doses were available and recommended by the healthcare professionals):

> Justin Trudeau: "If you’re taking care of some last-minute Christmas shopping this week, here’s something else you can add to your list: a booster. If you’re eligible for one but haven’t gotten it yet, please, do so now. And if you don’t have your first or second dose, now’s the time to get it."

NJP replied to the tweet as such:

> NJP: "Up yours @JustinTrudeau. Seriously. You'd have to kill me first."

https://twitter.com/jordanbpeterson/status/14745955491774341...

I cannot imagine OJP saying any of these things with this tone and this level of imprudence. OJP was generally cerebral, intellectual, academic, deep, calm, polite. He was a well-respected academic through and through.

NJP, on the other hand, is irritable, imprudent, aggressive, abrasive, impulsive, rude. He is a sensationalist yelling pundit through and through.