Let me fix that for you.
Blue ocean is roughly the idea of inventing new markets. While it might apply to Nintendo, that's really a stretch and I view it as product differentiation in a highly entrenched market where Sony and Microsoft are clear sharks in the water.
If you look at Apple's product and marketing history, blue ocean has not applied in two decades. The iPod was hardly the first MP3 player -- Diamond Rio was already in that space. There were several smartphones in the market before apple shipped iPhone, people were speculating on when for years before it was announced. Smartwatches supported android 2 years before Apple Watch Series 0 shipped. HomePod shipped 5 years after the first Amazon echo. What Apple does is wait for other people to prove out the market, and then produce an expensive high end version. This is an effective strategy that captures a lot of high margin & affluent demand, but it's very clearly a red ocean strategy.
A blue ocean strategy doesn't have to shout "Think Different," your product uniqueness is obvious and usually confusing. A red ocean strategy means focusing on margins, inventory, and balancing product differentiation versus convention. It means keeping your product secret until the big announce and suing competitors who copy you. At one point Tim Cook was calling himself the Atilla the Hun of operations, and was quoted in articles as saying "inventory is the root of all evil."
Even the iPad, which has clear lineage decades back to the horrible Windows XP tablets, create a whole new market category out of thin air.
> Even the iPad, which has clear lineage decades back to the horrible Windows XP tablets
And maybe even the Newton. That was a better example of "blue ocean" product strategy.
Apple has designed the Mac to become obsolete in approximately 10 years. That’s when you lose official OS support. And yes, you can get your battery serviced but nobody’s going to buy a $200 battery for a laptop worth $500. Adding it back wouldn’t be a blue ocean, it would just be Apple ceding profits to nobody.
Apple’s blue ocean is stacking ecosystem benefits. If you have an iPhone it makes more sense to own a Mac or an Apple Watch. If you own a Mac or Apple Watch it makes more sense to own AirPods. If you own AirPods it makes more sense to own an Apple TV.