Amazon until 2022 really genuinely exemplified this. I saw it for more than a decade leading up to this. Just an unbelievable collection of people that truly Gave A Shit. Publicly we called it "Customer Obsession" and through that lens you could move mountains around here in the pursuit of Doing The Right Thing.
The first sign of trouble was 2021. Salaries skyrocketed in the industry. Amazon didn't keep up. A lot of great people left because they got obscene offers, and you know, who could blame them? Our core of "intermediate" engineers (L5 here) got decimated - why bust your ass for a promotion when you can just get a Senior offer from one of 100 over-funded Unicorns for more money than you would've made here. Sensible.
Then in 2022 the stock price dropped in half and a bunch of folks who seems like were only putting up with the bullshit as long as the stock grew indefinitely left too.
Then 2023 brought layoffs.
There's still a lot of us around that Give A Shit, but I feel like we are outnumbered more and more by those that just want to punch in and out and no longer Make History. I get it. I can't blame anyone individually. But I miss it.