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If a title refuses to describe the subject without further interaction for no good reason at all, it's clickbait.

Clickbait can die in a fire.

Thanks for the info though.

Ok, but the problem here is that the article would either have to use his actual name ('Esunertos') which almost no one would know, or it would have to summarise:

>coin bears the name "Esunertos," which can be translated as "mighty as the god Esos," (also spelled Esus) ... dates to sometime between 50 B.C. and 30 B.C., a time after Julius Caesar invaded Britain twice around 55 B.C. to 54 B.C

Into the title. I'm not sure which would be better, really.

"Rare 2,100-year-old gold coin bears name of Esunertos, an obscure ruler from pre-Roman Britain"

Two extra words. It's not so hard.

Rare 2,100-year-old gold coin featuring Esunertos, a ruler from pre-Roman Britain.

You're welcome.

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