I try to implement more forward thinking and unconventional strategies as I find them yielding better results.
What are some examples of such strategies in your opinion? Or rather, what have been the most effective channels you've utilized?
For stuff related to my main website, it's basically social media (reddit, twitter, linkedin) + a few business partners + a few friends. I'll do a bit of link building where appropriate.
Social media in particular has picked up dramatically in the past year as I started posting more about my work (see @aboutberlin on twitter). I have underestimated the value of an audience. I get ten thousand eyeballs on anything I publish. I also got a network of helpful people and industry insider out of it. I can definitely vouch for working in public.
The secret is simple: be a pleasant participant, not a self-interested promoter.
Other than that, content and email marketing would be an effective approach to consider.