Even services that aren’t free are now bundling ads as an extra revenue stream. There doesn’t seem to be a way to opt out of advertising.
Ironically, most ads inserted by the cable company are for their own competitors, Netflix and Prime Video.
The only way to opt out of advertising is not to watch.
The fact that we’ve lost the ability to own the stuff we buy is pretty infuriating for people like myself who grew up owning stuff.