They are rediscovering old and familiar philosophy. This is not a trivial pursuit since they are doing it in a new context. The most noteworthy rediscovery here can be traced back to the Logos, which was once already rediscovered by Christian philosophers and adapted to their then new system of morality.
Rewrite rules do appear to be a new addition to the narrative of the Logos even though it has precedence elsewhere. If we wish to build upon the discoveries of ages past, adding rewrite rules to a Logos concerned with goodness, we may discover moral non-commutativity.
It is interesting to note that the Logos was originally discovered in a collectivist society. With Christianity there was the beginning of an individualist society. Originally the Logos appeared together with Pathos and Ethos as the vehicle of convictions. Today we may perhaps wish to consider Logos, Ethos and Mythos as our understanding of reality, where the individual Pathos is replaced with the collective Mythos.