It would be quite easy to spend even 50M on rehab , if you are going to have celebrity speakers[1] coming and doing motivational sessions etc on top of very luxurious stay that can be thousands of dollars a day .
[1] for a celebrity addict, it may even have a lot value, few people can understand how fame affects someone thab a another celebrity who became say sober after a tough struggle.
Don’t get me wrong rehab is a costly endeavor regardless but rich actors spending millions on rehab is often because they’re doing it in style. They aren’t going to recovery centers of America, eating Sysco hospital food, and sharing a room with a 22 year old heroin addict that steals car stereos whose family is giving them one last chance. That 22 year old will still end up paying a lot but not as much as you’d think for 28 day inpatient residential. It’s often like 20-40k which is for sure a lot of money but when you think of taking care of a human being for a month, monitoring them, feeding them, housing them, providing them counseling (usually multiple types), nursing and admin support, etc. it’s especially crazy when a single mri can take that number in a 40 minute scan.