Other people feel differently, and that's fine.
Whether you contribute to that or not is your choice.
But it's not transparent, and those sales guys/gals are making bank and who knows where the money is actually going. Clearly, not the journalists.
A far better model is either do actual micro payments, meaning sub-1 cent so you don't feel ripped off if an article was not what you were after, or to let you pay what you want after reading the article.
The economics of making this work is left as an exercise to the reader.