I'd say it's what happens when business models are threatened. In terms of 'obvious' we & our team of lawyers strongly disagree.
Also, it's worth noting that a violent reaction to a business model being threatened is not necessarily a bad thing. For example, let's suppose someone is looting your shop. Do you allow them to do so, or do you take out the baseball bat behind the counter? If the looter said, "Hey, you're only getting out that bat because your business model is being threatened," that would probably not be compelling to you or to any bystanders that happened to be about.
Again, don't get me wrong, I'm not saying that what you are doing is equivalent to looting. I'm only trying to point out that other readers ought not take your side simply because you think you're threatening someone's business model.