I can. None of this tech will maintain Google as the chokepoint of internet and make billions for them. You can download and run a LLaMA or Mistral but can't download a Google. On-topic information has been commoditised.
Even OpenAI is in a bad spot. They owned the whole LLM mountain in 2020, now they only own the peaks. Almost the whole mountain has been conquered by open models. Their area of supremacy is shrinking by the day.
The two factors at play here are 1. ability to run LLMs locally and 2. ability to improve local LLMs with data exfiltrated from SOTA LLMs.
I foresee an era of increased privacy as a consequence of this. We will be filtering our browsers with LLMs to remove junk and override Google, Twitter and FB. Bad news for ad providers, they got to move into some other profitable line of business now. Nobody got time to read garbage and ads.