Listen, I'm all for supporting women in engineering. There are many female engineers in my family. I just find it appalling that Etsy is willing to just throw money at one gender and not another. It's sexist garbage.
I see their motive, and i wholly support it. They could have taken a better line of play though; Rather than straight up gender segregating, why not organically filter the scholarship candidates based on female-oriented areas of study? Etsy is largely creative and industrious and driven women, so why not just sponsor projects that will naturally be female-led?
No offense to the hacker school guys and etsy guys, but this is straight up amateurish.