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It’s not new. It’s been a thing in writing about rom coms since at least the early 90s, if not earlier.

Edit: Wikipedia cites a first usage in print of 1941, which implies it was already a common trope at the time: The earliest example given by the Oxford English Dictionary is from Anthony Boucher's mystery novel The Case of the Solid Key (1941), in which a character says "We met cute, as they say in story conferences."

Also, everyone should watch Roman Holiday because honestly they never needed to make another romcom after that and the meet cute is the sweetest you'll ever see.

Ha, lucky 10k + frequency illusion.

https://xkcd.com/1053/

https://en.m.wikipedia.org/wiki/Frequency_illusion

Never heard meetcute before, so, today I'm a lucky 10k as well!

But it was largely limited to professional storywriters, Hollywood / Broadway types. The internet spread their lingo much more widely, and terms like that have become more common and fashionable in recent years.

Welcome to the Baader-Meinhof Phenomenon. Now go watch The Holiday (2006).

Ok but can someone explain what this means