Hah. I sincerely love the innocence of this and what it says about cycles in modern history!
Once upon a time, many of us would publish our bookmarks on our personal domain, our geocities page, or our blog. It was an everyday thing that acted both as a way to share with others and to make our bookmarks more accessible before magical cloud services and auto-syncing were a thing.
Now, some new generation is stumbling into that practice, but gets to color it with a launch announcement because the internet is so pervasively commercialized. And again, I'm not knocking it. I'm just enamored more by what it represents than the particular aesthetics or content.